AI Visibility
GEO · ChatGPT, Claude, Gemini
For most independent clinics, the answer is no. The chains and the established names show up instead. We find out where you stand, fix what's holding you back, and track your visibility as patients shift away from Google.
For twenty years, getting found online meant one thing: rank on Google Maps and Google Search. That's changing. Over half of UK adults now use AI tools like ChatGPT and Perplexity to search for information, recommendations, and providers. Patients are starting to ask ChatGPT before they Google.
This isn't a future prediction. It's already happening. ChatGPT has over 900 million weekly users globally. Perplexity processes over 35 million queries a day. Google's own AI Overviews now appear on more than 25% of all searches, answering questions directly instead of sending people to your website.
The result: 60% of Google searches now end without a single click. The traffic that brought patients to your booking page is shrinking. And a new kind of visibility, being cited and recommended by AI models, is taking its place.
This is where most independent clinics have a blind spot. You're optimising for a search engine that's changing underneath you, while ignoring the AI tools your patients are already using.
We check how AI models see your business right now, make the changes that improve your visibility, and keep tracking it as models update.
We run the exact prompts your potential patients would use across ChatGPT, Claude, Perplexity, and Gemini. "Best physio in Bath." "Where can I see an osteopath in Cardiff." "Chiropractor near me for low back pain." We document every response. Where do you appear? Where do other clinics appear instead? Who's being cited? You get a clear picture of where you stand today.
AI models pull information from specific sources and signals. We identify the gaps in your content, structured data, and online authority that stop you from being cited. Then we give you a prioritised list of specific changes, not vague advice. Things like: add condition-specific FAQ markup to your service pages, get listed on Physio First or the GOsC and GCC public registers properly, surface the patient outcomes and reviews AI models actually look at.
AI models update constantly. A citation you have today can disappear next week. We run regular checks across all major AI platforms, track how your visibility changes over time, and flag when other clinics in your catchment gain ground. You get a monthly report showing exactly where you stand.
Traditional SEO is about ranking on a results page. GEO is about being mentioned inside a single AI-generated answer. The signals are different. The competition is different. And most SEO agencies aren't doing this work yet.
AI models favour content that includes verifiable statistics, named sources, and clear, structured information. Research from Princeton found that content with citations and concrete data gets 30 to 40% higher AI visibility than content without. Freshness matters too: pages updated within two months earn 28% more AI citations than older content.
The same business can be visible on one AI platform and completely absent from another. That's why we test across ChatGPT, Claude, Gemini, and Perplexity. Your existing SEO work isn't wasted. But it's not enough on its own.
Specific deliverables, not vague reports. Everything is built around your clinic, your profession, and the prompts your patients actually use.
Built for UK clinic owners who want honest answers about their AI visibility, without paying agency rates.
A complete snapshot of where your clinic stands across AI search today. Good if you want to understand the landscape before committing further.
We write the content, you publish it. Each month you get AI-optimised pages ready to go on your site, plus a visibility re-test showing what moved. 3-month minimum.
GEO stands for Generative Engine Optimisation. It's the practice of making your clinic visible in AI-generated answers. When a patient asks ChatGPT "who's the best physio in Bristol" or asks Perplexity to suggest a chiropractor in Bath, GEO is what determines whether your clinic gets mentioned.
SEO helps you rank on a list of ten results. GEO helps you get mentioned in a single AI-generated answer. The signals are different. AI models look for structured data, verifiable facts, named sources, and fresh content. Backlinks still help, but they're not the whole picture.
Yes. Google still drives the majority of web traffic. But the share is shifting. AI search is growing fast, and the businesses that show up in AI answers now will have an advantage as usage increases. GEO and SEO work alongside each other, not as replacements.
Honestly, it depends. AI models update on their own schedules, and citation changes can take weeks or months to appear. What we can guarantee is that you'll know exactly where you stand within five working days of your audit. Some of the fixes we recommend, like adding structured data or updating key pages, can have an effect within weeks. Others take longer. We'll be upfront about timelines.
You're right to ask. GEO is an emerging field. There's solid academic research (Princeton's GEO study is the most cited) and growing industry data. But anyone who claims to have it all figured out is overstating things. What we can say with confidence: AI search is growing fast, most businesses aren't showing up in it, and the signals that improve visibility are well documented. We're honest about what we know and what's still being tested.
No. And you should be wary of anyone who does. AI models are unpredictable. Only 30% of brands that appear in one AI answer appear in the next run of the same query. What we guarantee is a thorough audit, specific and actionable recommendations, and ongoing monitoring so you can track progress over time. We do the work that gives you the best chance of being cited. We don't make promises about what the models will do.
That's fine. The one-off audit gives you a complete picture plus a list of fixes you can implement yourself. Many businesses start there. If you want ongoing monitoring later, the retainer is always available.
Yes. We run the audit for physiotherapy, chiropractic, and osteopathic clinics. The prompts vary by profession, the citations come from different sources, and the FAQ patterns AI models look for differ. The method is the same.
Tell us about your clinic. We'll come back with an honest view of your AI visibility and what you can do about it.
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